Solutions · OEMs & Program Managers

National-tier visibility into
dealer-tier performance

Orbee is the federated data layer behind nine manufacturer programs and the agencies who run them. Get true dealer-tier insight — what's happening on the lot, on the website, and in the CRM — without forcing dealers onto a system they don't trust or violating consumer privacy obligations.

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The OEM data problem

Dealers own the customer.
Dealers own the data.

No platform built for ecommerce or media can solve this constraint. Orbee was built for it.

Lossy aggregation

National reporting based on aggregated, lossy data extracts from dealer systems.

Today's status quo

Tier-2 / Tier-3 mismatch

Tier-2 campaigns can't be reconciled against tier-3 activity. Attribution stays broken.

Attribution gap

Co-op inefficiency

Programs reimburse without seeing what dealers actually did with the spend.

Co-op

Unused first-party data

Dealer-tier data goes unused because no shared infrastructure exists to make it actionable.

First-party
How Orbee serves OEM programs

Federated data, dealer-controlled, OEM-visible

Each dealer's data lives in their own Orbee account. Program-level reporting rolls up without copying dealer data into a central warehouse.

Federated

Dealer-controlled by default.

Each dealer keeps ownership and control. Program reporting rolls up across enrolled dealers with consent and governance intact.

  • Per-dealer accounts
  • Roll-up reporting
  • Revocable data sharing
Standardized

One taxonomy across the program.

Native captures shopper behavior with a consistent schema across every enrolled dealer site, eliminating comparability problems.

  • Cross-dealer comparability
  • Auto-grade event schema
  • Tier-2/Tier-3 reconciliation
Compliant

SOC 2, CCPA, GDPR — by default.

Privacy and consent state travel with every record. Dealer-OEM data sharing is governed, audited, and revocable.

  • SOC 2 Type II
  • Per-dealer consent governance
  • Audit-ready records
What changes for OEM teams

Real dealer-tier reporting. Co-op efficiency. Shared activation.

Beyond program self-reporting and aggregated agency data — actual visibility into what's happening on the lot.

Reporting

True dealer-tier visibility

What's happening on the lot, on the website, and in the CRM — at the dealer level, federated to the program.

Co-op

Audit-ready co-op records

What was spent, on what creative, against what audience, with what outcome — preserved for every claim.

Activation

Shared activation

Push approved tier-2 audiences to enrolled dealers. Creative and offer guardrails enforced at the activation layer.

Why OEMs trust Orbee

We're the neutral layer — not a competitor

We aren't a marketing agency. We aren't a CRM. We aren't a website provider. We're the data infrastructure layer all of those parties operate on.

9 OEM programs

Active programs across multiple manufacturers, including Ford Direct.

Federated

Industry partnerships

Integrations with Automotive Mastermind, JD Power, TransUnion, and Ford Direct.

Partner network

3,000+ rooftops

Dealer trust at scale, with retention and benchmarking impossible to produce on a single program.

Scale

2-week dealer onboarding

Onboard new dealers fast; deprecate underperforming ones without losing institutional data.

Operational
Federated. Compliant. Dealer-trusted.

See how nine OEM programs use Orbee.

We'll walk through dealer enrollment, federated reporting, and tier-2/tier-3 reconciliation specific to your program.

Request an OEM consultation

SOC 2 Type II · Dealer-owned data · Audit-ready