The database company
for automotive retail
Orbee builds the data infrastructure layer behind 3,000+ dealerships, 120+ marketing agencies, and nine OEM programs. Our mission is straightforward: turn the messy, fragmented data automotive runs on into the foundation modern dealer marketing depends on — without dealers giving up ownership of the customer relationship.
Automotive runs on world-class customer relationships
and second-class customer data
DMSs, CRMs, website providers, call trackers, OEM-mandated tooling — built in isolation, none of them talking to each other cleanly. Orbee was founded to solve that at the infrastructure layer.
Three things that set us apart from general-purpose CDPs
Built for automotive. Owned by dealers. Flexible by design.
From the first commit, not adapted later.
Native event taxonomy that understands VDPs, SRPs, finance forms, trade-ins. Pre-built integrations across DMS, CRM, website, call. Already maintained, not on the roadmap.
- Auto-grade event schema
- 40+ integrations maintained
- OEM-program-friendly
You own the asset, we process it.
Documented schema, full export rights, no vendor lock-in. Built around the assumption dealers should keep the asset, not surrender it.
- Documented schema
- Full export rights
- Service provider governance
The whole box of Legos, not a kit.
Pre-packaged competitors lock you into the use cases their platform was designed for. Orbee gives you the data infrastructure to build whatever your operation needs.
- Custom native objects
- Documented APIs + SDK
- Custom Solutions for non-standard cases
Engineering-first. Industry-embedded. AI-aggressive on us, careful on you.
The operating principles that shape the product.
We build the platform ourselves
Studio, Explorer, Native, Unity — products of our own engineering team, not stitched-together third-party tools. We control the roadmap.
Our team comes from automotive
Customer-facing teams have lived inside CDK, Reynolds, VinSolutions, and the dealer marketing stack.
AI where it improves outcomes
Aggressive on our own operations. Careful with yours — applied where it improves outcomes without compromising dealer ownership.
Built by automotive technology operators
Background in martech, automotive sales and marketing, complex platform engineering, and digital advertising operations.
Atul Patel
Co-Founder & CEO
Atul brings 20 years of marketing technology experience gained in starting and scaling martech companies to the automotive industry.
Chris Prijic
Co-Founder & CTO
Chris brings over a decade of multi-disciplinary engineering experience and a proven track record of transitioning complex hardware and software platforms into powerful digital marketing stacks.
Peter Fong
Chief Commercial Officer
Peter brings more than 26 years of automotive sales, marketing, and brand management experience from executive roles at Ford Motor Company, Chrysler Group, and NADA.
Narumi Takagi
VP of Product Management
Narumi leverages 8 years of progressive experience in operations and digital advertising to drive product strategy and optimize platform execution for the automotive industry.
Live on 3,000+ rooftops.
See what Orbee can do for your operation.
2B+ events daily · 50–80ms response times · Two-week implementation