Fleet, heavy-duty, and commercial
on infrastructure built for B2B
Commercial dealers don't sell to consumers. They sell to fleet managers, business owners, and procurement teams — with multi-unit deals, contract pricing, and service agreements that span years. Orbee handles the B2B reality without forcing your operation into a passenger-car schema.
Commercial vehicle retail runs on a different model
B2B accounts, contract pricing, multi-year service agreements, spec-configured inventory. Most dealer CDPs ignore all of it.
Buyers are accounts
A fleet customer might buy 40 units across three years through different drivers, signers, and procurement contacts.
Account-levelRFP and bid windows
Cycles run 60–180 days across multiple decision-makers. Marketing has to support that timeline.
B2B salesContract service
Maintenance agreements and warranty work dwarf one-time service tickets in importance.
Contract revenueSpec-configured inventory
Body styles, upfits, GVWR class, order types — needs a flexible inventory model, not a four-wheel-vehicle schema.
ConfigurableAccount identity, fleet vs retail, custom configuration
B2B mechanics modeled into the platform — not as workarounds.
One account, multiple contacts.
Polymer extends beyond individuals to handle business accounts — multiple contacts, signers, drivers all rolling up to one purchasing entity.
- Account > contact hierarchy
- Multi-driver association
- Procurement-team mapping
First-class order type.
Fleet sales never get mixed with retail sales in scorecards or audience builders. Performance reporting separates the two automatically.
- Order type as native attribute
- Tier-aware reporting
- Fleet-only audiences
Body, upfit, GVWR, order type.
Modeled as native properties — not custom fields. Audiences target by configuration, not just by year/make/model.
- Upfit and body modeling
- GVWR class segments
- Spec-driven audiences
Fleet reactivation. Industry conquest. Service contract upsell.
Patterns commercial dealers run on Orbee — modeled to the way B2B retail actually works.
Fleet customer reactivation
Identify accounts approaching trade-in cycles, contract renewals, or service intervals. Surface them to your fleet sales team automatically.
Conquest by industry
Build B2B audiences targeting specific industries, fleet sizes, or geographies. Activate on LinkedIn, Google, and programmatic.
Service contract upsell
Match warranty-expiring units to extended service contract offers via email and direct outreach.
Run B2B retail at scale.
We'll model your fleet vs. retail data flows during the walkthrough.
Account-level identity · Fleet vs retail · Contract-aware