Solutions · By Use Case

Push precision segments
to every ad platform — in real time

Orbee is the audience activation layer for automotive retail. Build a segment in Studio, push it to Google Customer Match, Meta Custom Audiences, TikTok, programmatic, email, and SMS — all from one definition. Sub-minute syncs, no nightly batch.

Most dealer teams export to CSV, dedupe in Excel, upload manually

By the time the audience is in the ad platform, half of it has converted, churned, or opted out. Orbee replaces that workflow entirely.

Wasted retargeting spend

A buyer who converted yesterday gets retargeted tomorrow because the suppression list ran late.

Spend leak

Poor lookalike performance

Seed audiences built on stale, dirty data produce worse lookalikes — and the platforms penalize match quality.

Quality decay

Compliance risk

Audiences that don't enforce consent state at push time create exposure under CCPA, GDPR, and state-specific laws.

Privacy risk

Missed timing

A "shopper hit our finance form" audience that syncs nightly misses the 4-hour window where intent is highest.

Timing

One definition, every channel, real-time membership, identity-resolved

No CSV exports. No manual uploads. No nightly batch.

One definition

Every destination, same audience.

Define once in Studio. Push simultaneously to Google, Meta, TikTok, TTD, programmatic, email, SMS, and CRM as a tagged list.

  • 40+ destinations
  • Per-platform format normalization
  • Audience-level reporting
Sub-minute sync

Real-time membership updates.

A shopper who qualifies for "high-intent EV browser" lands in your Meta Custom Audience within minutes — not 24 hours later.

  • Sub-minute sync
  • Continuous re-evaluation
  • Audience-level latency monitoring
Consent-aware

CCPA, GDPR, DNC enforced at push.

Every audience respects current consent state. Sold customers, in-service vehicles, and program exclusions automatically subtract.

  • Consent state at push time
  • Sold-customer suppression
  • Cross-rooftop dedup

From conquest to lifecycle handoffs

Patterns dealers and agencies build on Orbee every week.

Conquest

Conquest segments

Anonymous web visitors who hit specific make/model VDPs, never identified themselves, and aren't in your CRM.

Service

Lapsed service

Customers who haven't been in for service in 270+ days, joined to current equity and inventory.

Equity

Equity-mature trade-in

Customers approaching equity-positive territory, lease maturity, or warranty expiration.

Stop exporting CSVs

Activate in real time.

Live walkthrough syncing real audiences during the call.

Sub-minute sync · Identity-resolved · Consent-aware