OEM programs love the data.
You own the activation.
Orbee is the data platform for new-car franchise dealers. We integrate cleanly with OEM co-op and program requirements — Ford Direct, Toyota Smart Path, GM, Hyundai, Nissan, BMW — while giving you the dealer-tier control to run campaigns the way you want them run.
Franchise dealers operate inside a tighter set of constraints
OEM brand standards, co-op reimbursement, tier-2 / tier-3 coexistence, and OEM-recommended systems. Orbee respects all of that and adds dealer-tier intelligence on top.
Brand standards
OEM creative, offer, and audience guardrails respected on every campaign.
Co-op-readyCo-op reimbursement
Audit-ready records that tie spend to specific approved campaigns and creative.
ReportingTier-2 + Tier-3 coexistence
Regional and dealer campaigns run together without cannibalizing each other.
FederatedOEM-recommended systems
Native connectors to the DMS and CRM your OEM has chosen — without compromising your activation.
DMS / CRMA complementary data layer — never a replacement
We work alongside Ford Direct, Toyota Smart Path, and similar programs, feeding required reporting while giving you independent activation.
OEM-mandated systems + the long tail.
Native connectors to CDK, Reynolds, VinSolutions, DealerSocket, plus SFTP and Excel for whatever else.
- OEM DMS/CRM coverage
- Call tracking, chat, web
- SFTP + Excel for the long tail
Polymer collapses every record.
CRM, web, service, calls — into one identity graph regardless of which OEM-recommended tools captured them.
- Cross-source identity
- Household resolution
- Provenance retained
De-duplicated, brand-compliant audiences.
Push to Google, Meta, programmatic, email, SMS — with consent state and OEM creative guardrails respected by default.
- OEM-compliant creative
- Tier-respecting suppression
- Consent-aware sync
Outperform the OEM benchmarks with your own first-party data
OEM-provided platforms are built for the program, not your dealership. Orbee complements them without competing.
Conquest precision
Identify in-market shoppers for your brand who aren't in your CRM yet — and exclude existing customers from prospecting spend.
Loyalty depth
Match service customers approaching equity, lease maturity, or warranty expiration to current inventory.
VDP-level attribution
Connect ad spend to the actual VINs viewed, test-driven, and sold — closing the loop the OEM dashboards never quite manage.
Every major OEM, on the same data layer
Orbee runs across the franchise brands your group already represents — passenger, luxury, performance, and EV-native.
Outperform OEM benchmarks with your own first-party data.
We'll map your OEM program requirements during the walkthrough.
Co-op-ready · Brand-compliant · Dealer-owned