Solutions · By Use Case

One identity graph. One customer record.
The foundation for everything else.

Orbee unifies CRM records, DMS transactions, web behavior, call activity, ad touches, and offline activity into a single 360° customer profile per shopper. The same identity graph, the same native object model, the same record — across every rooftop, channel, and device.

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Why unification has to be the foundation

CRM has one record. DMS has another. The website has a third.

Every campaign ends up running on a fragment of the customer. Orbee solves the fragmentation problem at the infrastructure layer.

Audiences need it

Audiences built on fragmented records overlap, cannibalize, and waste spend. Unification fixes both.

Audience

Attribution needs it

Multi-touch attribution depends on knowing the touches belong to the same person. Without unification, every model is wrong.

Attribution

Journeys need it

A journey can't trigger off behavior if behavior records live in separate, unconnected systems.

Journey

Reporting needs it

Group-level reporting that double-counts the same customer overstates audience size and understates retention.

Reporting
How Orbee unifies customer data

Polymer + native objects + cross-source joins

Three layers that turn fragmented records into one customer view.

Polymer

Deterministic identity engine.

Collapses fragmented records using hashed email, phone, persistent cookie, device ID, household, CRM key, and DMS key.

  • Deterministic-first matching
  • Hashed PII, never plaintext
  • Probabilistic enrichment, flagged
Native objects

Customers, Vehicles, Service, Inventory, Web.

Modeled as governed tables with consistent schema across every source. CRM, DMS, web, call, ad — collapsed into one record.

  • Governed schema
  • Custom properties supported
  • Cross-source identifiers
Auto joins

Studio's pathfinder traces them.

Joins across schemas — service appointments, sales, ad clicks, calls — without writing JOIN clauses or maintaining custom mappings.

  • Cross-schema pathfinder
  • Deterministic + inferred edges
  • Provenance retained
What 360° actually means

A single record covering every signal Orbee has on a person

Identity, vehicle history, service history, web behavior, channel touches, segment memberships, consent state, custom properties.

Identity

Every signal that resolves

Every email, phone, cookie, device, and CRM/DMS key that resolves to this person — with provenance.

History

Vehicle + service history

Every vehicle owned, serviced, traded, or financed at any rooftop in your group. Every appointment, RO, warranty claim, and parts purchase.

Behavior

Channel touches + segments

Every ad click, email open, SMS, call, chat. Every audience this person currently qualifies for or has historically qualified for.

The foundation every other capability depends on

One identity graph. One record. Every channel.

We'll match identities against a sample of your data live on the call.

Request a unification demo

Deterministic-first · Customer-owned · Real-time