Solutions · Services

Move off legacy platforms
without losing history

Orbee's data migration service handles the transition off legacy CDPs, custom data lakes, and dealer marketing platforms — VinSolutions AMP, Fullpath, and the patchwork of point tools dealers commonly run. Full historical preservation, audience continuity, zero campaign downtime.

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Why migrations break dealer operations

Most dealer migrations end the same way

New platform goes live, old platform goes dark, a third of audiences and reporting break in transition. By the time anyone notices, three months of campaigns have run on degraded data. Orbee's migration is built for the opposite outcome.

Legacy dealer CDPs

Transitions from full-stack platforms following recent consolidation in the dealer marketing tech space.

CDP migration

VinSolutions AMP + email tools

AMP segment data, automated email config, template libraries, historical send/engagement records — handled multiple times.

AMP transition

Custom data lakes

Snowflake, BigQuery, Redshift, and homegrown implementations that have outgrown their original scope.

Warehouse

Point solution sprawl

Dealers running 5–10 overlapping marketing tools consolidating onto Orbee.

Consolidation
How a migration works

Continuity first. Old and new run in parallel through validation.

Most migrations complete in 6–8 weeks. Campaign downtime measured in hours, not weeks.

Weeks 1–2

Discovery + audit

Inventory legacy systems, data structures, audience definitions, journey configs, integrations, active campaigns. Identify what to port, reshape, or leave behind.

Weeks 3–5

Extract + replicate

Historical data extracted, normalized, loaded into native objects. Identity resolution collapses duplicates the legacy system kept separate. Audiences and journeys replicated with parity validation.

Weeks 6–8

Parallel + cutover

Old and new run side-by-side for validation. Match rates and engagement reconciled. Production traffic shifts; legacy decommissioned with full data export retained.

What you keep, what you leave behind

Bring the data forward. Leave the tooling debt.

A unified data model you actually own — full export rights, documented schema. If you ever leave Orbee, you leave with everything.

You keep

Records. History. Engagement.

Customer records, identity history, vehicle history, service history, transactions, campaign engagement, attribution history.

  • Customer + vehicle history
  • Engagement records
  • Audit trail of configs
You leave behind

Legacy structure + tooling debt.

The legacy platform's data structure, audience definitions, journey configs, and accumulated tooling debt — all rebuilt natively.

  • Legacy schema
  • Vendor lock-in
  • Tooling debt
You gain

A data model you actually own.

Full export rights, documented schema. If you ever leave Orbee, you leave with everything.

  • Native objects you control
  • Documented APIs
  • No data lock-in
Move cleanly. Preserve history. No campaign downtime.

Talk to our migration team about your transition timeline.

Free migration assessment for groups committing to platform evaluation.

Talk to migration team

6–8 week migrations · Parallel validation · Full historical preservation