Campaigns that fire on
the data you actually have
Orbee Marketing is the campaign and personalization application built directly on Orbee's identity graph. Automated email and SMS journeys, AI-generated creative, live inventory merge fields, and audience targeting that responds to shopper behavior in real time.
Personalized to a person — and to the inventory they care about
Personalization isn't mail-merge with a first name. It's the right vehicle, at the right price, at the right moment.
Multi-step sequences triggered by behavior.
Segment membership, equity events, lapsed-service windows, or any field in your native customer table — all valid triggers.
- Behavioral triggers
- Daily-cap priority queues
- Cross-channel coordination
Generate full campaigns from your inventory.
Handpicked vehicle blocks, dynamic personalization tokens, brand-compliant rendering of OEM logos and badges.
- Inventory-aware generation
- OEM-compliant rendering
- Brand guideline enforcement
Templates pull live inventory at send time.
The Subaru Outback in your email is the actual one on the lot — actual price, actual photos, actual VIN. Not a CSV from last week.
- Live inventory tokens
- Reusable email modules
- Scripted template IDs
Build campaigns visually — drag, drop, ship
Template Editor is the in-app studio your team uses to assemble emails, landing pages, and dynamic messages without writing HTML. 13 building blocks, 80+ starter templates, live merge fields, and mobile preview.
Start from a template
Pick one of 80+ dealership templates — or start blank.
Drag in blocks
Pull from the block library. Customize copy, colors, and images in place.
Preview & test
Check desktop and mobile rendering. Send a test with live merge data.
Send or schedule
Launch to your audience or schedule it. Track opens, clicks, conversions.
Same customer in your campaign, CRM, DMS, and identity graph
Every send respects consent, freshness, cross-channel coordination, and multi-rooftop logic — by default, not as a bolt-on.
CCPA, GDPR, state-level
Consent state, opt-outs, and global suppression all enforced at send time. 10DLC and double opt-in built in for SMS.
Real-time audiences
A shopper who buys today doesn't get a "your test drive is waiting" email tomorrow.
Cross-channel orchestration
Email, SMS, ad audience, and journey touches are coordinated across channels — and across rooftops in your group.
Five campaigns dealers run on Orbee Marketing every week
From service reactivation to OEM co-op offer rollouts — the patterns most groups standardize on.
Lapsed service
Match service customers approaching equity to current inventory and trigger a personalized offer.
Service · EquityEquity-mature trade-in
Identify lease-end and equity-positive customers, run a multi-touch trade-in journey.
Trade-inConquest by behavior
Engage anonymous web visitors who hit your VDPs but never identified themselves, with progressive profiling.
ConquestShow & event follow-up
Turn show lead lists into structured journeys with automated qualification and handoff.
EventsStart building systems.
We'll model a sample journey using your data during the call.
AI creative · Real-time audiences · Coordinated channels