The data platform that runs the country's biggest groups —
sized for you
Orbee is the data infrastructure layer for independent and used-car dealers. The same identity graph, audience activation, and closed-loop attribution that Hendrick and Penske run on — without the enterprise consulting bill or the six-month implementation.
The advantages big groups have come down to data, not budget
Big groups know which shoppers are in-market, which service customers are about to come back, which VINs to merchandise, and which ad dollars produced which sold units. None of that requires Hendrick's budget. It requires Orbee's data infrastructure.
In-market visibility
Identify shoppers actively researching your inventory — even before they fill out a form.
ConquestEquity timing
Surface service customers approaching equity automatically, before they shop a competitor.
LoyaltyInventory intelligence
Know which VINs are getting attention, which are stale, and which to feature.
InventorySpend → sold
Tie ad dollars to actual sold VINs. Stop guessing whether your Facebook campaign is working.
AttributionUnify messy sources, run real campaigns, measure what matters
A modern data stack without the enterprise overhead.
Even when sources are messy.
CRM, website provider, call tracker, homegrown spreadsheets — Orbee ingests it all, including Excel files via our Arc local data uploader.
- Native CRM/DMS connectors
- SFTP, S3, Excel ingestion
- Customer table you control
Real audiences, not exported CSVs.
Push lapsed-service, conquest, and equity-mature audiences to Google and Meta in real time.
- Sub-minute audience sync
- Suppression + dedup
- SMS + email journeys
Tie ad spend to sold VINs.
CAPI, Enhanced Conversions, and offline conversion uploads connect every campaign back to vehicles delivered.
- Server-side conversions
- VIN-level attribution
- Cross-channel reporting
No IT department required. Two-week implementation.
Our managed services team handles the heavy lifting. Your team interacts with Studio's drag-and-filter interface — no SQL, no custom dev, no consulting engagement.
Onboarding in 14 days
From kickoff to first audience activated. Most independents are live in two weeks.
Drag-and-filter Studio
Your marketing manager builds audiences. Your CRM person tracks leads. Your GM reads the dashboard.
CSM-led setup
Our team handles ingestion, identity resolution, and initial audience setup so you don't have to staff for it.
Built to fit your shop.
No enterprise minimums. Most independents are live in 14 days.
2-week implementation · Managed services · No IT required