Native integrations with
every system that runs your dealership
Orbee ingests full tables — every column, every row — from every major DMS and CRM in the industry. CDK, Reynolds & Reynolds, Dealertrack, PBS, VinSolutions, DealerSocket, Drive Centric, eLeads — all mapped into one unified customer model.
Without DMS and CRM unified, every other capability runs on partial data
Orbee's integrations aren't summary feeds — they're full-table extracts, normalized into native objects and made available across the entire platform.
CDK · Reynolds · Dealertrack · PBS
Full-table integrations with CDK Data Your Way, Reynolds ERA-IGNITE, Dealertrack DMS, and PBS partnership flows.
- Customer + sales tables
- Service orders & appointments
- Inventory + deals
- Long-tail DMS via SFTP
VinSolutions · DealerSocket · Drive Centric · eLeads
Direct API and SFTP integrations covering leads, customers, activities, and per-door enrollments.
- VIN Cloud Store + AMP segments
- Direct + SFTP options
- HubSpot & Salesforce for OEM tier
- Custom CRM via webhook/REST
Switch CRMs without losing history.
Orbee maintains its own normalized customer model, so a group migrating from DealerSocket to Drive Centric keeps consistent records throughout.
- Cross-CRM data dictionaries
- Full-outer-compare migrations
- Continuous reporting through cutover
From source system to unified identity in five steps
Most DMS and CRM connections are live within 5–10 days of onboarding kickoff.
Connect
SFTP credentials, API keys, or partner agreements configured during onboarding.
Full-table ingestion
Every accessible column extracted on schedule — nightly for DMS, near-real-time for CRM where APIs support it.
Identity resolution
Polymer collapses CRM lead records, DMS customer records, and web visitors into a single identity per shopper. Activation flows from there.
Unify everything else from there.
We'll review your DMS/CRM configuration during the call.
Live in 5–10 days · Full-table extracts · Identity-resolved