Query, explore, and publish
first-party data — without SQL
Studio is the visual data workbench at the center of the Orbee platform. Slice native customer tables, join across DMS, CRM, web, and call sources, and push the resulting audience to Google, Meta, email, or SMS in a single click.
A purpose-built workbench for automotive data
Studio sits on top of Orbee's native object model — Customers, Vehicles, Service Orders, Inventory, Web Events — and exposes them through a drag-and-filter interface any dealer marketer can use.
Pick columns. Drag filters. Preview.
The query plan compiles to optimized SQL in 0.04ms — the same performance you'd get from a hand-tuned analyst.
- Drag-and-drop column picker
- Saved and scheduled segments
- Compiled query plan transparency
See match counts update as you build.
No 24-hour batch, no waiting for a morning report to know how many people qualified for the audience you're putting together.
- Sub-second result counts
- Live segment refinement
- Direct preview of matched records
Push to every channel from one definition.
Google Customer Match, Meta Custom Audiences, email send, SMS list, outbound webhook — the same audience powers every channel.
- Google & Meta sync
- Email and SMS journeys
- Outbound webhooks for partners
Not a UI on top of CSVs.
A UI on top of a production data layer.
Most "no-code" data tools run on shallow extracts. Studio is different — it queries Orbee's production data infrastructure directly.
Event store at scale
Backed by ClickHouse, Studio scans billions of rows in seconds. No more sampling, extract jobs, or "this query is too expensive" warnings.
50–80ms responses
Lattice handles native object definitions and schema evolution. Quantum, our Go-based query service, returns results in 50–80ms versus the multi-second times of legacy CDPs.
One person, one row
Polymer stitches identities across every record so that one person isn't five rows. Studio queries the resolved customer, not the raw inputs.
From lapsed-service to VIN-specific deanonymization
A few of the audiences and reports dealers and agencies routinely build in Studio.
Lapsed-service audiences
last service > 270 days, joined to current inventory equity, pushed to
a Google match list nightly.
Conquest segments
Anonymous web visitors who hit a specific make's VDPs but never appeared in your CRM — surfaced for paid retargeting.
Web · ConquestVIN-specific deanonymization
Upload 50 VINs from a lot tour and Studio returns matching customer emails and phone numbers in seconds.
Inventory · IdentityMulti-rooftop comparisons
Group-vs-store performance baked into every report. Calculated fields like
top_three_makes_viewed roll up automatically.
The marketer who knows the data exists.
The analyst tired of writing the same JOIN twelve times.
If you've ever exported a CSV, VLOOKUP'd it against another CSV, deduped it by email, and uploaded it to Google Ads — Studio replaces that entire workflow with a saved, scheduled, real-time segment.
Collapse audience-building from days to minutes.
Live walkthrough with your data, in under 30 minutes.
No commitment · Typical setup under 2 weeks