Automotive data insights
from the Orbee team
Practical writing on automotive data infrastructure — identity resolution, attribution, OEM program federation, privacy compliance, and the operating realities of dealer marketing technology. Written by the engineers, operators, and customers building it.
Recent writing
engineering
Launching the Template
The repo starts with a split between code-owned marketing pages and schema-backed long-form content.
strategy
Content Modeling Decisions
How we picked which content lives in code versus the local CMS, and what each decision optimizes for.
engineering
Notes from a Boring Astro Build
A few small choices that keep the build fast, the output static, and the surface area small.
editorial
Writing With Fewer Words
An editorial note on how the team trims drafts before they reach the blog.
strategy
Keystatic in Practice
A week of using local Keystatic to edit the same Markdown files the site builds from.
engineering
The Trade-offs of a Static-First Site
What a fully static deploy gives up, and why we still chose it over an edge runtime.
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