Data Platform · Data Lake and Ingest

If you have it,
we can ingest it

Orbee ingests data from anywhere it lives — every major DMS, CRM, and ad platform via 40+ native connectors; SFTP, S3, and warehouse sources out of the box; Excel files and ad-hoc vendor extracts via Orbee Arc; first-party web events through Orbee Native; and server-side event endpoints for everything else. Full tables, not summary feeds.

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How data gets in

Every dealer system was built to be ingested by no one

A typical dealer group runs 15–25 systems. Orbee absorbs that problem with a pre-built, maintained, continuously expanded ingestion layer — so your team never negotiates with another vendor's API.

How multi-vendor data is ingested into the Orbee data lake
40+ native connectors

Pre-built integrations for every major platform.

DMS, CRM, website provider, call tracking, and ad platform connectors. When a vendor changes their API, our team adapts — your team doesn't.

  • CDK, Reynolds, Dealertrack, PBS
  • VinSolutions, DealerSocket, Drive Centric
  • Google, Meta, TikTok, The Trade Desk
Native & Arc

First-party events and local files.

Orbee Native captures web events with an automotive taxonomy. Orbee Arc moves files in from SFTP, S3, or a random vendor's Excel export — anywhere a file lives.

  • VDP, SRP, finance, trade-in events
  • Server-side first, CAPI-ready
  • Same governance as any source
Endpoints & warehouse

Server-side endpoints and cloud storage.

HTTPS endpoints accept JSON event payloads from any system that can POST. Read from or write to S3, GCS, Snowflake, BigQuery, and Redshift.

  • Batch endpoints for historical loads
  • Warehouse as source or sync target
  • Any system that speaks HTTPS
Schema evolution, handled

Vendor APIs change.
Your audiences keep firing anyway.

In most data platforms, a vendor API change turns into a broken integration that surfaces as a dashboard quietly going wrong. Orbee handles schema evolution at the platform layer.

Schema evolution handled automatically during ingestion
Automated

Automated schema management

Addition, alteration, and deletion of columns on native objects — without manual SQL.

Monitored

Continuous monitoring

We watch vendor API and feed shapes continuously, and adaptation is our team's job — not yours.

Audited

Audit trail of changes

Every schema change is logged for compliance and debugging. You find out from the changelog, not a broken report.

Full-table, not summary feed

Full-table ingestion is the foundation everything else stands on

Most "integrations" in dealer marketing are shallow — a daily lead extract, a summary feed. Orbee ingests every accessible column, every row. That depth shows up everywhere downstream.

Full-table ingestion versus a thin summary feed

Identity resolution

Collapse records across CRM, DMS, web, and offline — only possible with full-table depth.

Polymer

Native objects

Model the unified customer view your team actually queries, from normalized source data.

Data model

Data Catalog

Describe what's available and where it came from — every column, table, and source.

Documentation

Real-time activation

Push identity-resolved audiences to every channel. If ingestion is incomplete, every downstream capability degrades.

Outbound
Why ingestion is the gating problem

Every data initiative in automotive hits the same wall
at the same step: getting the data in.

DMS vendors gate access. CRMs have inconsistent APIs. Website providers each have their own tag manager. OEM-mandated tools each speak a different schema. That's why we treat the ingestion layer as the platform's most-invested capability.

Why ingestion is the gating problem for dealer data
If you have it, we can ingest it

Absorb your existing stack — DMS, CRM, web, call, ad, and the long tail.

Most groups have every relevant source connected in under two weeks.

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Full-table ingestion · Schema evolution handled for you