Solutions · By Use Case

Tie ad spend
to actual VINs sold

Orbee is the closed-loop attribution layer for automotive retail. Track every shopper from first impression through delivered vehicle — across devices, channels, and weeks. Push offline conversions back to Google, Meta, and programmatic so the platforms learn from your real sales.

Request a demo See attribution in action
Why automotive attribution is broken

90+ day cycles. Multiple devices. Multiple channels. Multiple sessions.

Generic web analytics — last-click, browser-only tracking, batch reporting — captures maybe 30% of the journey. Orbee captures all of it.

Cross-device journeys

Phone on the lot, desktop at home, tablet at work. Browser-only tracking misses two-thirds of touches.

Multi-device

Long-cycle gaps

Cookie windows time out long before purchase. Attribution silently drops the early touches that started the journey.

Cycle gap

Cross-rooftop blind spots

A buyer who saw your Toyota store's ad and bought from your Honda store gets credited to nothing.

Group attribution

Form fills, not vehicles

Most attribution stops at lead. Orbee goes further — every dollar tied to delivered VINs.

Spend → Sold
Multi-touch attribution, automotive-grade

Cross-device, cross-channel, multi-rooftop, VIN-level

Same identity graph that powers your audiences and journeys also powers attribution.

Cross-device + channel

Every touch in one timeline.

Polymer stitches ad clicks, email opens, SMS responses, web sessions, CRM, service, and in-store activity into one journey per shopper.

  • Unified shopper timeline
  • Source attribution per event
  • UTM + referrer captured
Multi-rooftop

Cross-rooftop credit, by default.

A buyer who saw your Toyota store's ad and bought from your Honda store still gets credited to the originating campaign.

  • Group-level attribution
  • Cross-store credit
  • Rooftop-of-conversion tracking
VIN-level

Connect clicks to specific VINs.

Inventory-level attribution, not just lead-level. Customizable models — first-touch, last-touch, linear, time-decay, position-based.

  • VIN-level connection
  • Multiple model support
  • Per-campaign model assignment
Closing the loop with offline conversions

Tracking is half the work. Pushing the outcome back is the other half.

DMS sales records flow back to Google, Meta, and programmatic so platforms learn from your actual sales — not just form fills.

Match

DMS sales as conversions

When a vehicle sells, Orbee matches the buyer back to the journey that produced them and pushes that conversion back.

Push

Server-side delivery

Conversions go through Meta CAPI, Google Enhanced Conversions, and TikTok Events API — recovering signal browser-only tracking would lose.

Optimize

Bid algorithms learn

Lookalikes seed off real buyers, not noisy leads. Bid algorithms optimize toward delivered VINs.

From spend to sold. Closed loop.

See every ad dollar tied to actual sold VINs.

We'll walk through your current attribution gaps and what closing the loop looks like.

Request an attribution demo

Multi-touch · Cross-rooftop · VIN-level