Solutions · RV Dealerships

Built for the longest
research cycle in retail

RV shoppers research for months. They visit dozens of dealer sites, attend shows, configure floorplans, and finance differently than auto buyers. Orbee is the data infrastructure built to track all of it — and turn extended research journeys into activated audiences and closed-loop attribution.

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Why RV needs purpose-built infrastructure

90–180 day cycles. Floorplan-driven inventory. Bank-driven financing.

The auto playbook doesn't work for RV. Orbee's flexible data model handles RV-specific needs natively.

Long research cycles

Average research cycles run 90–180 days. Generic identity tools time out long before purchase.

Long cycle

Floorplan-driven inventory

Slide count, length, sleep capacity, towable vs. motorized, Class A/B/C — none of which fits make/model/trim.

Custom schema

Households shop together

RV is a multi-decision-maker purchase. Identity has to handle the household, not just the individual.

Household

Bank-driven financing

Lender approvals and pre-qual data integrate into the customer record so sales has full context.

F&I
How Orbee adapts to RV

Floorplan taxonomy, persistent identity, show-list integration

All on the same platform that runs Hendrick and Penske — adapted to RV's reality.

Floorplan modeling

Inventory the way RV actually sells.

Native objects model floorplan, slide configuration, sleep capacity, and the dozen other attributes that drive RV decisions.

  • Floorplan-aware audiences
  • Length + slide configuration
  • Class A/B/C segmentation
Long-cycle identity

Persistent across the full research window.

A buyer who started last spring and converted this fall is recognized as the same identity, with their full journey intact.

  • Multi-month identity
  • Cross-device + session
  • Partial-form-fill recovery
Show + event integration

Show leads become real audiences.

Capture lists from RV shows, integrate into the same identity graph, activate against them like any other audience.

  • Show list ingestion
  • Web behavior matching
  • Reactivation journeys
Use cases that move RV inventory

Floorplan retargeting. Show reactivation. Trade-in equity matching.

Real campaigns RV dealers run on Orbee — not generic auto-marketing patterns repurposed.

Retarget

Floorplan-specific retargeting

Shoppers who viewed Class A motorhomes in the 35–40 foot range get retargeted with current inventory in that exact configuration.

Reactivate

Show lead reactivation

Match show lists against current website behavior to identify which leads are still actively shopping.

Trade-in

Trade-in equity matching

Identify owners whose units are approaching trade-in age and surface them current inventory of their next likely floorplan.

Track 180-day journeys. Convert when they're ready.

Manage the longest sales cycle in retail.

We'll map your floorplan taxonomy during the walkthrough.

Request an RV demo

Floorplan-aware · Persistent identity · Show-list integration