The reference library
for automotive data infrastructure
Ebooks, implementation guides, whitepapers, and reference documentation covering the technical and operational decisions behind modern automotive data infrastructure.
Industry reports, playbooks, and reference architectures
Drawn from Orbee's 3,000+ rooftop network and updated as the industry shifts.
State of Automotive Data 2026.
Identity resolution accuracy, attribution model adoption, first-party data maturity, and platform consolidation across the dealer marketing tech landscape.
- Identity benchmarks
- Attribution adoption
- Consolidation analysis
The Dealer-Owned Data Playbook.
How to evaluate dealer marketing technology vendors against the data ownership criteria that actually matter — schema, exports, lock-in patterns, contracts.
- Schema documentation
- Export rights audit
- Lock-in patterns
Closing the Attribution Loop.
Spend-to-sold attribution across multi-touch, multi-device, multi-week journeys. Server-side conversion tracking and DMS-back-to-platform feedback loops.
- Multi-touch model selection
- CAPI configuration
- DMS feedback loops
Day-by-day playbooks for going live and integrating
Practical references for the teams doing the work — from kickoff to production cutover.
Two-week implementation plan
DMS connection, CRM integration, web tag deployment, audience build, journey config, production cutover.
DMS / CRM integration reference
Per-vendor connection guides for CDK, Reynolds, Dealertrack, PBS, VinSolutions, DealerSocket, Drive Centric, and the long tail.
Tag deployment guide
Per-website-provider deployment reference for Dealer.com, Dealer Inspire, DealerOn, Sincro, and custom sites.
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Industry reports · Implementation guides · API references